![]() When infographics try to become something else, like a text-heavy document that resembles a blog post, it doesn’t create the same effective magic that infographics uniquely deliver. Infographics have their distinctive benefits, so it’s important to remember them when putting one together. It may begin on a datasheet, but thanks to the work of a writer and graphic designer, a compelling flow can be created that keeps eyeballs affixed as they move down the page. It’s important to give credit where credit is due. If any data or sources were used to create the infographic, these are listed as citations at the bottom of the infographic, as well. ![]() Tweak text or images to fit the page, add emphasis, or direct the viewer to the call to action (CTA) that’s usually positioned at the bottom of the infographic. In the final stages of revision, you should fine-tune graphics and incorporate elements from the brand style guide so that it feels like the other assets the company has produced. After that, graphic designers or artists take the text and make a rough visual layout with simple illustrations that make the text pop and easy to digest. Infographics are typically outlined by a creative director or writer and then written up as text in the simplest form possible to convey the message. Getting color wrong can undo all of those significant advantages.įor as simple as an infographic appears, there’s quite a bit that goes on behind the scenes to make it happen. It also proves that you should spend as much on your infographic design stage as the writing stage. While there’s no good reason to use a black-and-white infographic, this data reinforces how important color can be in getting your message across. Increases retention and learning by up to 78%.When used in information materials, color: Why is this important? Xerox recently shared research regarding color’s role in helping people learn. Infographics also make great use of color. After all, they’re creative and jam-packed with practical info. This may be why, according to HubSpot, infographics are the fourth most popular form of content marketing. When a consumer finds an interesting infographic, tweets it, and adds it to their blog or posts it on their Facebook group, they are hoping to help others with just the click of a button. A great infographic doesn’t just communicate a complex concept uniquely it should also make you want to share it with others. ![]() Infographics serve a unique purpose: to communicate important information quickly and with maximum impact. This way, readers can quickly associate an infographic with the entity that created it or at least associate it with the entity at a later date. Since infographics rely so much on visuals, they often incorporate themes and branding elements of the company or offerings they promote. Infographics are typically created as a PDF or photo file, so viewers can see and share them easily across different platforms, including mobile. ![]() Learn simple definitions, get clarity on formats, and see plenty of infographic examples so you start with a solid foundation.Īs a hybrid of “information” and “graphics,” the infographic is a visual communication device that tells a complex story graphically using designs, images, and a minimal amount of copy. We’re here to help you choose the most appropriate content types to fulfill your content strategy. For example, we know the written word can tell a story and draw a reader in, but did you also know articles with images get 94% more views? Consider the role of an infographic (or two!) in your content marketing plan to ensure your articles get all the buzz they deserve. Knowing what content works best for your goals can be just as important as knowing what content to use.
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